all posts in gretchen fenston


modcloth made my mermaid parade!

This summer marked my second Mermaid Parade!  I was thrilled to wear one of my ModCloth Year of Dresses beauties (the “Either Oar Dress” from Myrtlewood) to perform in the parade!

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elle votes sarah ‘street chic’

Peruse the post on Elle’s website by clicking here!

Cover2 Summer Story

and all that jazz

The Jazz Age Lawn Party on Governor’s Island bookends the New York City summer every year.  Check out the fun we had putting the season to bed! Read more…

tatyana sarah and gretchen FIX

we made the cut!

Click here to view the feature on New York Magazine’s website!


a look back at the first jazz age lawn party weekend of the summer

By popular demand, Gretchen sold her headpieces in a booth at the Jazz Age Lawn Party for the very first time this year.  Dave and I ran the booth to great success! Read more…

an event story

diary of a hat model (easter parade 2013!)

Let’s take a look back at the most exciting event of the year! Read more…

4some polaroid
IFB Special Report-01

i heart #IFBcon

what are you supposed to wear to a fashion blogger conference anyway? Read more…

A Life Story - Launch Day

meet gretchen fenston (or hats are magic!)

There is no better magic bullet for self-confidence than a great hat. I should know. I’ve experienced the magic. Read more…